Demex
Project Details
2025
Industry
Gold Coast
Services Used
Business Challenge
Growing beyond existing industry relationships and generating a predictable pipeline of qualified commercial opportunities.
Results Achieved
- Generated qualified commercial opportunities
- Connected directly with key decision-makers
- Built a predictable outbound sales pipeline
Adrian W
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Capability Statement
The Situation
When DEMEX’s internal BDM left the business, there was an immediate gap in capability and capacity. Business development activity slowed, consistency became difficult to maintain, and key target conversations began losing momentum.
Before engaging Garner, DEMEX relied primarily on internal research and informal outreach, meaning pipeline generation was heavily dependent on available time and resources.
The Challenge
DEMEX needed support across three key areas:
- Consistency of outbound activity
- Reliable follow-ups and continued engagement
- Help progressing conversations with hard-to-reach prospects
The business operates in a long and complex sales cycle, so it was critical that whatever solution was implemented felt like a trusted extension of their team rather than a transactional service.
Why DEMEX Chose Garner
DEMEX valued the fact that Garner assigns a dedicated partner who truly understands the business, rather than rotating account managers.
“Having someone who is committed to our company. We know Andrew knows us which helps.”
Our Approach
- Consistent call activity
- Structured follow-ups
- Targeted outreach to priority accounts
- Maintaining communication momentum
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The Results
- Increased number of qualified meetings
- Engagement with previously difficult prospects
- A successfully progressed tender opportunity
- Renewed confidence in sales activity cadence
“Consistent calls and follow ups. Gaining meetings with clients we have been targeting.”
While DEMEX operates in a longer sales cycle, the pipeline is healthier, conversations are stronger, and opportunities are moving forward.
“More meetings for sure. Having Garner has really helped push quantity with clients we have sometimes struggled with. We’ve had tender progress which is great.”
Client Experience
DEMEX rated their experience working with Garner:
5/5 – Excellent
They described the team as Helpful, Professional, Easy to work with & Genuine partners.
Even when some meetings did not convert immediately, DEMEX recognised this as part of an effective outbound process.
“The team has been very helpful with new lead generation throughout. Thank you Garner for your help to date!”
Summary
- Stabilise and relaunch outbound activity
- Restore consistency in sales engagement
- Generate meetings with key targets
- Progress real commercial opportunities
And most importantly – they feel supported, confident and understood.
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