About Garner Collective
Australian B2B sales expertise. Working alongside your team.
Garner Collective helps businesses identify the right prospects, start relevant conversations and create qualified sales meetings through outsourced B2B sales development.
Founded in 2022 by Jeremy Banks, Garner combines practical sales experience with a completely Australian-based calling team. We manage prospecting and initial qualification so your salespeople can focus on developing opportunities and closing business.
- Founded in 2022
- Completely Australian-based callers
- Phone, email and LinkedIn outreach
Our story
Built to give prospecting the attention it needs
Garner began with a practical sales challenge: finding new business requires consistent effort, but internal sales teams also need time to develop opportunities and close them.
After working across business development and account executive roles, Jeremy Banks saw how difficult it could be to balance researching accounts, contacting decision-makers and following up with running meetings and managing active deals.
He founded Garner Collective in 2022 to help businesses get in front of the right people and create worthwhile sales conversations. The business was built around taking much of the prospecting workload off internal teams.
Today, Garner combines B2B lead generation, appointment setting and coordinated outbound outreach. Campaigns bring together targeting, prospect data, messaging, qualification and a clear handover to the client’s sales team.
Garner works alongside your sales team. We handle prospecting and initial qualification; your team develops the opportunity and manages the sale.
View Jeremy on LinkedIn
Meet our founder
Jeremy Banks: practical experience across the B2B sales process
Jeremy brings more than 15 years of experience across business development and account executive roles to Garner Collective.
Before founding Garner, Jeremy worked in sales roles with Salesforce, ChannelAdvisor, Procore and Autodesk. These roles gave him experience across different B2B sales environments and growth stages, from initial prospecting to developing and closing opportunities.
- Salesforce
- ChannelAdvisor
- Procore
- Autodesk
After leaving Autodesk, Jeremy established Garner in 2022 with a straightforward goal: help businesses get in front of the right people and create worthwhile sales conversations.
He remains closely involved in campaign targeting, sales messaging and call feedback, using the objections and opportunities heard directly from the market to inform campaign decisions.
Jeremy also authors Garner’s B2B sales and marketing guides, sharing the prospecting and qualification principles that inform the team’s work.
Effective outbound starts before the first call
- Who is the right customer?
- What problem does the business solve?
- Who is involved in the buying decision?
- Why would that prospect take a meeting?
- Why is the conversation relevant now?
For Jeremy, a booked meeting is valuable when the prospect is relevant, understands why the conversation is taking place and represents a genuine opportunity for the sales team.
Australian-based representation
Your business, represented by Australian-based callers
Every Garner caller is based in Australia. We represent your business through conversations shaped around your offer, target market and campaign objectives.
Before outreach begins, we work with you to understand who you want to reach, why your offer matters and what makes a prospect suitable for the next step.
Whether you are targeting Australian organisations or exploring overseas markets, calling arrangements are agreed around your campaign and audience. Phone outreach can also be coordinated with email and LinkedIn activity.
-
Messaging developed with your business
We work with you on the conversation framework, qualification questions and information callers need to represent your offer.
-
A clear next step for suitable prospects
Agreed criteria guide qualification, follow-up and appointment booking, helping your sales team understand why each opportunity has been handed over.
-
Visibility into campaign activity
Call notes, CRM updates and reporting give your team context about prospect responses, objections and opportunities.
How we work
Clear targeting. Relevant conversations. Shared accountability.
These principles guide how Garner plans outreach, represents your business and works with your sales team—from the first campaign discussion through to qualification and handover.
Understand the opportunity
Effective prospecting starts with a clear understanding of your customer, their business challenges and the reason your offer deserves their attention.
We agree on target accounts, relevant decision-makers, campaign messaging and qualification criteria before outreach begins.
Respect the conversation
Each conversation is an opportunity to understand whether there is a relevant business need and what an appropriate next step would look like.
Callers work from a framework developed with your business, listen to prospect responses and assess opportunities against the criteria agreed with your team.
Learn and work together
Campaign activity provides useful feedback about your market. Questions, objections and prospect responses help inform ongoing discussions about targeting and messaging.
We share call context, CRM updates and campaign reporting, with Jeremy involved in reviewing the feedback and opportunities heard through outreach.
A shared process from first contact to sales handover
Garner manages prospecting and initial qualification. Your sales team develops suitable opportunities and manages the sale. Agreeing on responsibilities, qualification criteria and follow-up helps both teams work towards the same objectives.
How we support your business
Additional sales capacity, where your team needs it
Garner supports SMEs and large enterprises with prospect research, outbound engagement, qualification and appointment booking. Explore the services below to see how that support can fit your sales process.
B2B Lead Generation
Identify suitable organisations and decision-makers, build prospect data and engage your target market through coordinated phone, email and LinkedIn outreach.
Explore B2B Lead GenerationB2B Appointment Setting
Engage relevant prospects, assess opportunities against agreed qualification criteria and book suitable sales meetings with context for your internal team.
Explore B2B Appointment SettingB2B Telemarketing
Use managed telephone outreach to introduce your offer, qualify interest, follow up prospects or reactivate dormant opportunities, with reporting and CRM updates.
Explore B2B TelemarketingB2B Cold Calling
Reach businesses that have not yet engaged with your offer. Australian-based callers use messaging developed with your team to introduce your business and establish relevant next steps.
Explore B2B Cold Calling
From planning to sales handover
A campaign built around your business and sales process
Working together starts with agreeing on the audience, the purpose of the outreach and what your team needs when an opportunity is handed over.
-
Agree on the campaign
We work with you to define your ideal customer profile, priority accounts, messaging and qualification criteria. Prospect data can be provided by Garner or drawn from your existing lists and CRM.
-
Engage and qualify prospects
Australian-based callers introduce your offer, gather relevant information and establish suitable next steps. Email and LinkedIn can support the outreach where appropriate to the campaign.
-
Hand over opportunities and review feedback
Suitable opportunities are scheduled or handed to your team through the agreed process. Call notes, CRM updates and reporting provide context for follow-up and help inform ongoing campaign decisions.
The handover matters. Your sales team should understand who the prospect is, what was discussed and why the next conversation is relevant. Those requirements are part of campaign planning.
Continue exploring
Understand the approach before you choose your next step
Explore Jeremy Banks’ B2B sales and marketing guides, compare provider models or review Garner’s capabilities before discussing support for your business.
B2B Sales and Marketing Guides
Read guides authored by Jeremy Banks covering ideal customer profiles, outbound lead generation, appointment setting and the considerations behind a structured sales process.
Explore Garner’s GuidesComparing B2B Lead Generation Agencies
Compare Australian providers and service models, with questions to consider about qualification, campaign scope, reporting, data ownership and sales handover.
Read the Agency Comparison GuideFrequently asked questions
More about Garner Collective
Answers to common questions about our background, Australian-based representation and role within your sales process.
Have a question about your business? Discuss your campaign with Garner.
What does Garner Collective do?
Garner Collective provides outsourced B2B sales support, including prospect research, lead generation, telemarketing, cold calling, qualification and appointment setting. Garner works alongside internal sales teams to identify and develop relevant business opportunities.
Who founded Garner Collective, and when?
Jeremy Banks founded Garner Collective in 2022 after leaving Autodesk. His background includes more than 15 years across business development and account executive roles, with previous sales roles at Salesforce, ChannelAdvisor, Procore and Autodesk.
How is Jeremy involved in client campaigns?
Jeremy is closely involved in campaign targeting, messaging and reviewing feedback from outreach. This includes considering prospect objections, market responses and the opportunities identified through conversations.
Are Garner’s callers based in Australia?
Yes. All Garner callers are based in Australia. Campaigns can target Australian organisations or overseas markets, with calling arrangements agreed around the client’s requirements and target audience.
What types of businesses does Garner work with?
Garner supports SMEs and large enterprises, including businesses in technology, professional services and construction. Campaign suitability depends on the target market, offer, objectives and the sales process available to progress opportunities.
Does Garner replace our internal sales team?
Garner works alongside your internal team, providing capacity for prospecting, initial engagement, qualification and appointment booking. Your sales team develops suitable opportunities and manages the sale, with responsibilities and handover requirements agreed during campaign planning.
Can Garner work with our existing prospect data?
Yes. Garner can work with a client’s existing prospect lists or CRM data, or provide prospect data for the agreed target market. The approach is determined during campaign planning.
Who writes Garner’s B2B guides?
Jeremy Banks authors Garner’s guides, drawing on his background in B2B sales and business development. Explore the B2B sales and marketing guides for information about targeting, outbound lead generation and appointment setting.
Let’s talk about your business
Where could your sales team use additional support?
Tell us who you want to reach, how your sales process works and where prospecting needs more attention. We’ll discuss whether Garner’s Australian-based outreach team is a suitable fit for your business.