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Case Study | 2025

Gojii

Transforming Lead Generation with Garner
– A Success Story of Gojii

Project Details
Date

2025

Industry

Professional Services

Location

Gold Coast

Services Used
B2B Lead Generation
B2B Appointment Setting
B2B Lead Nurturing
Business Challenge
Creating a consistent pipeline of enterprise and government opportunities while reducing reliance on referrals and founder-led business development.
Results Achieved
  • Generated qualified meetings with enterprise decision-makers
  • Created a scalable outbound lead generation process
  • Freed internal resources to focus on client delivery
Our company connected with Jeremy from Garner Collective a few months ago to drive our cold-email marketing campaign. Jeremy and his team are professional, no-nonsense, clear communicators, and they get results! Jeremy's hard work on our campaign has allowed us to reach new clientele that we otherwise would not have connected with, leading to some truly remarkable outcomes for our business. If you are looking to take your business to the next stage in marketing, I can highly recommend Jeremy and his services.
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Adrian W
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Overview

Gojii is a leadership development consultancy that partners with organisations to create inclusive, high-performing teams through evidence-based learning, mentoring, and facilitation. With a focus on driving real cultural and behavioural change, Gojii empowers leaders and teams to thrive in complex, fast-moving environments.

To scale their reach and focus more time on delivery, Gojii partnered with Garner to streamline and execute outbound lead generation across high-value enterprise and government sectors.

The Challenge

Gojii had historically relied on word-of-mouth, referrals, and repeat business — but their outbound strategy was sporadic and deprioritised. Outreach was time-consuming, and as a founder-led business, sales often took a backseat to client work. Gojii needed a partner who could take ownership of pipeline activity, refine messaging, and generate meetings with the right decision-makers in large organisations.

The Approach

Garner built and launched a tailored outbound sales campaign, aligned with Gojii’s brand values and target audience. This included:

  • Identifying and contacting senior decision-makers in HR, L&D, and leadership roles
  • Crafting messaging around Gojii’s unique mentoring and leadership offerings
  • Providing detailed weekly reporting to surface what’s working and where to optimise
  • Booking meetings to allow Jo and the team to step into high-value conversations, not cold outreach
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The Results

Within the first month, the campaign began generating meaningful traction:
  • First meetings booked with enterprise prospects in target sectors
  • Consistent outbound execution, overcoming internal bandwidth limitations
  • Structured campaign data collected, enabling future refinement and growth
  • Gojii now has a repeatable lead generation engine, freeing up internal resources to focus on client delivery and strategic initiatives

“Outreach is the part of the sales process I don’t enjoy — Garner helped get it done. We now have leads moving and conversations happening.”

— Jo, Founder, Gojii

Feedback & Learning

Jo praised the Garner team’s responsiveness and ability to take initiative. The campaign has brought discipline and scale to a historically ad hoc function — and early results have validated the decision to outsource outbound sales. With foundational messaging and outreach now in motion, Gojii is well-positioned to build on these efforts, optimise results, and close new clients.

Summary

By handing over outbound lead generation to Garner, Gojii has unlocked time, consistency, and traction in its business development efforts. The campaign has created space for the team to focus on what they do best — transforming leadership through meaningful development programs — while Garner fills the pipeline with strategic opportunities.

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