Case Study | 2024
South East Scanning
Transforming Lead Generation with Garner
– A Success Story of South East Scanning.
Project Details
Date
2024
Industry
Technology
Location
Gold Coast
Services
B2B Lead Generation
Our company connected with Jeremy from Garner Collective a few months ago to drive our cold-email marketing campaign. Jeremy and his team are professional, no-nonsense, clear communicators, and they get results! Jeremy's hard work on our campaign has allowed us to reach new clientele that we otherwise would not have connected with, leading to some truly remarkable outcomes for our business.
If you are looking to take your business to the next stage in marketing, I can highly recommend Jeremy and his services.
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Adrian W
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South East Scanning’s Experience BEFORE Using Garner
Before partnering with Garner, South East Scanning relied heavily on traditional lead generation methods. Their strategies included SEO, which consumed a significant portion of their budget, industry referrals, and direct outreach via email and phone calls.
The Three Key Challenges They Faced:
1) Inconsistent Lead Flow: Difficulty in reaching a broader audience.
2) Limited Resources: Limited resources for dedicated marketing and sales efforts, coupled with a lack of understanding about direct marketing approaches.
3) Target Market Identification: Difficulty in identifying and targeting the right market segments within the highly niche space of the broader construction sector.
The Turning Point:
The biggest ‘a-ha’ moment for South East Scanning occurred when they realised their traditional methods were stunting growth. The passive nature of their existing strategies was insufficient for a company less than three years old, which couldn’t rely solely on reputation and referrals. Recognising the potential of digital marketing and specialised lead generation services, they decided to explore new avenues.
Top Three Reasons for Partnering with Garner:
- 1) Expertise in B2B Sales: Our proven track record in generating quality leads and positive reviews from other partners.
- 2) Tailored Approach: Our highly personalised strategies aligned with South East Scanning’s business goals and market needs.
- 3) Industry Understanding: Our commitment to understanding the industry and providing valuable insights to refine marketing efforts.
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How We Were Able To Help:
Results Timeline:
South East Scanning began seeing positive results within the first month of partnering with us. Our strategic approach and targeted campaigns quickly generated a steady stream of high-quality leads that converted into large-scale projects and stronger industry partnerships.
Overcoming Challenges:
Our expertise provided a consistent lead flow, allowing South East Scanning to reach a wider and more relevant audience. Their support freed up internal resources, enabling a focus on service delivery and client satisfaction instead of expending limited resources on marketing strategies.
Differences from Previous Efforts:
Our approach was highly personalised and data-driven, contrasting with previous generic efforts. Their deep industry understanding and focus on measurable results set them apart from other lead generation services.
Favourite Aspect of Working with us:
South East Scanning appreciated our proactive communication and commitment to success. Regular updates, insights, and strategy adjustments ensured the team was always on track to meet goals. Jeremy’s direct, no-nonsense approach resonated well with the challenges of running a small business in a competitive space.
Most Positive Experience:
A comprehensive lead generation campaign resulted in several high-value contracts with new clients, including a partnership with Badge Constructions for a coveted utility location contract on the Gold Coast. Our ability to target the right audience significantly boosted business growth.
South East Scanning’s Results from Using Garner
Achieving Sales/Business Goals:
Garner significantly contributed to South East Scanning’s sales growth by delivering a steady stream of high-quality leads. This expansion of the client base led to more projects, directly impacting revenue and market presence.
Specific Metrics:
Revenue: Increased by 10% in the first month
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%
Net New Clients: Acquired 10 new clients within the first month
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New Staff: Hired an additional staff member to support growing demand.
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