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Case Study | 2025

Florcita Tequila

Transforming Lead Generation with Garner
– A Success Story of Florcita.

Project Details
Date

2025

Industry

Professional Services

Location

Gold Coast

Services Used

B2B Lead Generation
B2B Appointment Setting
B2B Lead Nurturing

Business Challenge
Expanding into larger hospitality groups by creating a structured outbound sales process that generated qualified meetings with venue operators and hospitality buyers.
Results Achieved
  • Generated qualified meetings with larger hospitality groups
  • Created a structured and repeatable outbound sales process
  • Increased consistency in lead engagement and follow-up
Our company connected with Jeremy from Garner Collective a few months ago to drive our cold-email marketing campaign. Jeremy and his team are professional, no-nonsense, clear communicators, and they get results! Jeremy's hard work on our campaign has allowed us to reach new clientele that we otherwise would not have connected with, leading to some truly remarkable outcomes for our business. If you are looking to take your business to the next stage in marketing, I can highly recommend Jeremy and his services.
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Adrian W
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Overview

Florcita is a fast-emerging tequila and mezcal brand shaking up Australia’s premium spirits scene. With beautifully crafted products and strong traction in boutique venues, the team engaged Garner to accelerate their growth into larger hospitality groups through a structured outbound campaign.

The Challenge

Before engaging Garner, Florcita hadn’t yet explored external support for business development. Lead generation efforts were largely ad hoc, with limited time and internal resources to execute consistent outreach. The team was finding it difficult to convert casual conversations into formal meetings with decision-makers, and their sales process lacked the structure needed to scale.

The Approach

Garner launched a targeted outbound campaign focused on engaging high-value hospitality venues and buyers. This included:
  • Identifying qualified leads across the hospitality sector
  • Crafting compelling outreach sequences tailored to Florcita’s unique value proposition
  • Driving top-of-funnel conversations to secure high-quality meetings
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The Results

Within the first month, the campaign began to generate tangible traction:
  • Meeting opportunities with larger hospitality groups.
  • Improved structure around the outreach and follow-up process
  • Higher consistency in lead engagement

While some deals were still in motion, the early signs were promising.

“Communication and approachability have been great. We’ve had more meetings and bigger conversations than we would’ve had otherwise.”

— Pat Neale, Founder, Florcita Tequila

Summary

Garner helped Florcita take their first step toward a more scalable sales process, generating warm leads and securing meetings with larger accounts — all while maintaining the founder’s voice and brand integrity.

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