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Case Study | 2025

A.WFM

Transforming Lead Generation with Garner
– A Success Story of A.WFM

Project Details
Date

2025

Industry

Technology

Location

Gold Coast

Services Used
B2B Lead Generation
B2B Appointment Setting
B2B Lead Nurturing
Business Challenge
Expanding market reach by generating qualified conversations with operations and workforce leaders across shift-based industries while building a scalable outbound sales function.
Results Achieved
  • Generated qualified meetings with workforce and operations leaders
  • Expanded market reach across targeted industries
  • Built a scalable outbound sales process to support long-term growth
Our company connected with Jeremy from Garner Collective a few months ago to drive our cold-email marketing campaign. Jeremy and his team are professional, no-nonsense, clear communicators, and they get results! Jeremy's hard work on our campaign has allowed us to reach new clientele that we otherwise would not have connected with, leading to some truly remarkable outcomes for our business. If you are looking to take your business to the next stage in marketing, I can highly recommend Jeremy and his services.
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Adrian W
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Overview

A.WFM is a workforce management and rostering platform that helps organisations streamline operations and compliance through smarter scheduling, centralised workforce data, and advanced automation. Their platform supports businesses in health, security, hospitality, aged care, and other shift-based industries across Australia.

As demand grows for scalable workforce solutions, A.WFM partnered with Garner to increase outbound activity, generate new leads, and gain traction with decision-makers across priority sectors.

The Challenge

Before engaging Garner, A.WFM relied heavily on public tenders, organic inquiries, and internal referrals. With limited time and resources dedicated to proactive sales and marketing, they struggled to maintain consistent outreach or scale lead generation efforts. They also lacked the bandwidth to run structured outbound campaigns or make high-volume calls — making it difficult to reach new prospects beyond their existing network.

The Approach

Garner was brought on to provide a complete outbound sales function, built around A.WFM’s commercial objectives and technical differentiators. This included:
  • Identifying and targeting high-fit organisations across relevant sectors
  • Managing all cold outreach via phone and email
  • Providing clear reporting and agile communication for continuous improvement
  • Collaborating with A.WFM to refine outreach lists and avoid duplication of existing clients
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The Results

The campaign has successfully delivered on A.WFM’s key growth objectives:
  • New qualified leads generated, including inbound interest from targeted outreach
  • Meetings and system demos secured with decision-makers across key sectors
  • Broader brand awareness achieved through consistent market presence
  • Sales reach significantly expanded, unlocking access to new market segments and accelerating conversations with ideal-fit organisations

“Hands-on, transparent, fast and flexible — Garner quickly adjusted based on our feedback and helped expand our sales reach.”

— Michael Loeffelmann, A.WFM

Feedback & Learning

Garner’s proactive approach enabled A.WFM to immediately extend their business development capabilities and fast-track lead generation efforts. The collaboration was marked by clear communication, rapid iteration, and tangible results. With new opportunities now progressing, A.WFM sees Garner as a key partner in continuing to scale outreach, refine targeting, and generate measurable business growth.

Summary

Garner gave A.WFM the tools and team to drive structured outbound sales at speed. The partnership has opened doors, enhanced lead quality, and set a foundation for future growth across sectors where shift-based workforce management is critical.

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