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Case Study | 2025

The Helix Lab

Transforming Lead Generation with Garner
– A Success Story of The Helix Lab

Project Details
Date

2025

Industry

Technology

Location

Gold Coast

Services Used
B2B Lead Generation
B2B Appointment Setting
B2B Lead Nurturing
Business Challenge
Creating a structured and scalable business development process that consistently generated qualified opportunities while refining market messaging and increasing brand visibility.
Results Achieved
  • Generated high-value meetings with qualified decision-makers
  • Strengthened market visibility through consistent outbound engagement
  • Established a scalable business development engine to support long-term growth
Our company connected with Jeremy from Garner Collective a few months ago to drive our cold-email marketing campaign. Jeremy and his team are professional, no-nonsense, clear communicators, and they get results! Jeremy's hard work on our campaign has allowed us to reach new clientele that we otherwise would not have connected with, leading to some truly remarkable outcomes for our business. If you are looking to take your business to the next stage in marketing, I can highly recommend Jeremy and his services.
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Adrian W
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Overview

The Helix Lab is a strategic innovation consultancy helping organisations design future-ready systems and solutions. With growing demand for their expertise across public and private sectors, the team partnered with Garner to build a reliable outbound engine that could fast-track their business development goals.

The Challenge

The Helix Lab was relying on organic efforts like LinkedIn, networking, and referrals to generate opportunities — but needed to scale fast. Limited time, inconsistent outreach, and the need to stay focused on delivery made it difficult to sustain lead generation efforts internally.

The Approach

Garner stepped in to deliver a focused and proactive outbound campaign, built around Helix Lab’s niche positioning and fast-growth goals. This included:
  • Cold calling and email outreach across target decision-makers
  • Messaging refinement to sharpen Helix Lab’s value proposition in outreach
  • Regular reporting and communication to maintain visibility and alignment
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The Results

The campaign has delivered strong momentum across key areas:
  • Expanded awareness of The Helix Lab among high-value decision-makers
  • Consistent meeting activity, opening conversations with aligned prospects
  • Clearer articulation of the value proposition through strategic outreach
  • A strong pipeline of qualified opportunities, aligning with The Helix Lab’s growth objectives
“Jeremy and the team are great to work with — clear communication, aligned goals, and a real pleasure overall.” — Suhit Anantula, The Helix Lab

Feedback & Learning

Suhit noted that working with Garner removed the operational burden of cold outreach, allowing more energy to be focused on core work. The process not only accelerated visibility but also helped sharpen the go-to-market narrative — bringing the team closer to their business development objectives with each step.

Summary

Garner has helped The Helix Lab shift from founder-led BD to a more structured, scalable approach — accelerating outreach, elevating their presence, and creating meaningful sales opportunities.

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