Astrowave
Transforming Lead Generation with Garner
– A Success Story of Astrowave.
Project Details
2024
Technology
Sydney
B2B Lead Generation
Working with Jeremy and the team at Garner has been an absolute dream experience. Like any business owner, I know sales needs to be done however it's not my skillset and takes way longer then it does with an expert in the drivers seat!
They have provided an external resource that has easily understood our business vision, mission and values and slipped straight in like they've always been a part of our crew. Our leads and clients love them, their dedication, honest communication and persistence to ensure the experience right from the start is streamlined, aligned and enjoyable!
If you are looking for an experienced resource that takes little to no training and time, then it's definitely worth a chat with Jeremy!
Krystle D
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Capability Statement
Lead Generation Challenges
Astrowave, a leading business and HR software company, was grappling with lead generation challenges before partnering with Garner. During our initial conversation, Astrowave revealed the struggles they faced — initial success with a LinkedIn sales funnel, but eventual neglect due to time constraints, a lack of funds for internal hiring, and the fear of entrusting leads to an external entity.
The turning point came when Jeremy from Garner reached out, sharing a mutual career journey.
Astrowave identified three key challenges: time constraints, financial limitations, and the need for a trustworthy partner. The pivotal ‘a-ha’ moment occurred when Jeremy’s genuine approach aligned with Astrowave’s vision and values, sparking the decision to partner with Garner.
Mapping Out The Experience With Garner
After onboarding with Garner, Astrowave witnessed results in the first month, but it took 2-3 months for the team to grasp their product and fine-tune lead qualification processes. Garner’s contribution became evident as Astrowave’s CEO found more time to focus on lead relationships, leaving lead generation and qualification to the capable Garner team.
Our approach differed significantly from previous efforts, delivering a remarkable 10X improvement in results. The seamless integration of the Garner team into Astrowave’s culture became a standout feature, enhancing lead relationships and simplifying the transition from leads to clients.
The results are 10X on other efforts we’ve tried in the past which speaks for itself
Achieving Sales/Business Goals
Garner’s impact on Astrowave’s sales pipeline was transformative. Consistent lead flow allowed for better financial forecasting and resource planning. Specific metrics showcased a nearly 30% increase in top-of-funnel leads, a 15% rise in warm leads, and a nearly 10% boost in closed sales. Astrowave was even on track to hire a new staff member within the month, directly attributed to Garner’s positive impact.
The CEO highly recommended Garner, emphasising their ability to seamlessly integrate into the business and deliver exceptional results without the need for extensive training. The standout feature was not having to worry about teaching someone the intricacies of sales.
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Getting to Know Your Business
Astrowave’s vision, mission, and values reflects a commitment to providing cutting-edge business and HR solutions. Their organisational culture aims for knowledge, competence, continual improvement, and a proactive mindset. They take pride in offering solutions that empower businesses worldwide to work smarter.
The key advice for fostering a conducive workforce was to build trust through honesty, personability, determination, and reliability. Astrowave’s success story with Garner serves as a testament to the power of strategic partnerships and the positive impact on lead generation, sales, and overall business growth.
What You Can Expect From Us
Garner’s strategic approach swiftly addressed Astrowave’s lead generation challenges, leading to remarkable improvements in sales, operational efficiency, and overall business success.
The productivity of the average internal SDR, BDR or Account Executive
Personalised calls, emails and social touches per month
Qualified meetings set per month (Can vary with different industry sectors, products and/or services).