Case Study | 2025
Jane's Weather
Transforming Lead Generation with Garner
– A Success Story of Jane’s Weather
Project Details
Date
2025
Industry
Location
Gold Coast
Services Used
Business Challenge
Scaling business development by connecting with qualified decision-makers in niche industries and creating a predictable pipeline of new opportunities.
Results Achieved
- Generated qualified opportunities within specialised industries
- Expanded engagement with key business decision-makers
- Built a more predictable outbound sales pipeline
Our company connected with Jeremy from Garner Collective a few months ago to drive our cold-email marketing campaign. Jeremy and his team are professional, no-nonsense, clear communicators, and they get results! Jeremy's hard work on our campaign has allowed us to reach new clientele that we otherwise would not have connected with, leading to some truly remarkable outcomes for our business.
If you are looking to take your business to the next stage in marketing, I can highly recommend Jeremy and his services.
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Adrian W
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Overview
Jane’s Weather is a fast-growing weather forecasting platform designed to help users plan more effectively using highly accurate, localised weather insights. As the business expanded, the team identified the need for a dedicated outbound sales function to accelerate subscriber growth and free up internal resources to focus on product and delivery.
The Challenge
Prior to engaging Garner, outreach at Jane’s Weather was mostly conducted through internal lists and LinkedIn, with limited consistency. As a growing business, the team understood the importance of scale and structure in their go-to-market efforts but lacked the time and dedicated focus to execute at volume. Bringing in an experienced external partner felt like the logical next step.
The Approach
Garner was brought on to act as an extension of the Jane’s Weather team — focused purely on driving new subscribers. The engagement has included:
- A structured outbound sales campaign tailored to Jane’s Weather’s ideal customer profile
- Ongoing alignment and communication to keep subscriber targets front and centre
- A willingness to continuously adapt outreach and refine messaging based on performance and feedback
- Close collaboration with internal stakeholders to ensure brand alignment and shared visibility
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The Results
The campaign has delivered clear and measurable progress across key growth metrics:
- Free trial and subscriber numbers are increasing, with the team on track to hit their 100-per-week target
- Messaging and targeting have been continuously refined, helping maintain traction and cut-through
- New subscribers attributed directly to outbound efforts, driving pipeline momentum and overall business growth
“Garner’s collaborative and responsive approach has been exceptional. They stay dialed in, adapt quickly, and are fully committed to outcomes. The relationship has been on a clear upward trajectory — consistently exceeding expectations and adding real value to our growth.”
— Jane’s Weather
Feedback & Learning
The partnership with Garner has allowed Jane’s Weather to stay focused on product development and delivery while still maintaining strong momentum on subscriber growth. By taking full ownership of outbound execution, Garner has added structure, consistency, and strategic insight to the sales process. The internal team now benefits from clearer visibility into campaign performance and can use learnings from the market to inform future planning across sales and development.
Summary
Garner’s structured, flexible, and collaborative approach has helped Jane’s Weather move from fragmented outreach to focused growth. With a consistent pipeline of free trials and new subscribers now in motion — and a trusted partner driving performance — the business is well-positioned to hit its subscriber targets and continue scaling with confidence.
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