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Case Study | 2025

Australian College Of
Mental Health Nurses

Transforming Lead Generation with Garner
– A Success Story of ACMHN

Project Details
Date

2025

Industry

Professional Services

Location

Gold Coast

Services Used
B2B Lead Generation
B2B Appointment Setting
B2B Lead Nurturing
Business Challenge
Expanding sponsorship and partnership opportunities while freeing internal resources to focus on member engagement, events and core organisational objectives.
Results Achieved
  • Expanded sponsorship opportunities beyond traditional networks
  • Connected with new organisations and strategic partners
  • Freed internal resources to focus on member engagement and event delivery
Our company connected with Jeremy from Garner Collective a few months ago to drive our cold-email marketing campaign. Jeremy and his team are professional, no-nonsense, clear communicators, and they get results! Jeremy's hard work on our campaign has allowed us to reach new clientele that we otherwise would not have connected with, leading to some truly remarkable outcomes for our business. If you are looking to take your business to the next stage in marketing, I can highly recommend Jeremy and his services.
Read More
Adrian W
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Overview

ACMHN is the peak professional body representing mental health nurses in Australia. With a strong membership base and national reach, the team approached Garner to help boost sponsor engagement and streamline lead generation efforts ahead of their key events.

The Challenge

Like many member-driven organisations, ACMHN had limited internal resources to dedicate to proactive business development. Lead generation was mostly reactive, with the marketing team and membership officer handling lapsed member outreach but lacking time to consistently pursue sponsorships and partnerships at scale.

The Approach

Garner was brought on to drive a multi-stream outreach campaign to attract sponsors and supporters across various sectors. This included:
  • Identifying and targeting potential sponsors beyond the usual PHNs and hospitals
  • Executing cold outreach via phone and email
  • Coordinating with internal ACMHN teams to ensure brand alignment and visibility
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The Results

Garner’s support enabled the ACMHN team to shift focus back to core operations, while sponsorship outreach continued in the background. Early results included:
  • A broader range of organisations expressing interest, including outside of the traditional healthcare cohort
  • Positive feedback on weekly reporting and visibility
  • Time and resource savings internally

“We’ve been able to leave it to the experts. Lead gen is in good hands, and we’ve seen interest from organisations we hadn’t considered before.”

— Jackson Borham, ACMHN

Feedback & Learning

ACMHN valued Garner’s local, communicative, and highly capable team, noting how easily they integrated into the workflow. The weekly reporting and responsiveness stood out as particularly helpful, giving the internal team confidence that outreach was being handled professionally. The partnership has created new momentum and is seen as a valuable asset in supporting ACMHN’s broader growth goals.

Summary

With Garner’s help, ACMHN was able to scale sponsorship outreach efficiently and unlock new partnership opportunities, all while freeing up internal resources to focus on member engagement and event delivery.

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